Media Release

QEH NICU Awarded Certificate from Baby Friendly Initiative

We are proud to announce that the Neonatal Intensive Care Unit (NICU) at The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust (QEH) has been awarded a Certificate of Commitment from the UNICEF UK Baby Friendly Initiative.

This certificate is a shining example of the Neonatal Teams commitment to continuing to provide better feeding experiences and support to families and helping to build the much-needed loving relationships all babies need. The Certificate of Commitment marks the first step towards gaining national recognition from the UK Committee for UNICEF Baby Friendly Initiative in achieving Baby Friendly Stage 1 accreditation.

CEO Alice Webster, presented the certificate to staff on the Neonatal Unit, alongside Matron for Women and Children, Kit King. Alice said: “I am very proud of you all and this is very well deserved. This is the first part of a big journey in supporting parents and their babies.”

NICU Staff Nurse, Holly Rodgers and NICU Sister, Simone Nuccoll, received the award from Alice and Kit. They said: “It makes a massive difference in supporting parents in their feeding journey and this accreditation shows all the hard work we have done so far.”

Also on the Neonatal Unit to meet with Alice and Kit was mum of three, Catherine Patel who had recently given birth to her baby girl Ella. Catherine had nothing but good things to say about the team, commenting: “The Neonatal team have been very supportive with all three of my babies.”

This accreditation is being spear headed by NICU Sister, Clare Booth, who is being fully supported by her colleagues. She was especially pleased with the news: “We are excited to commit to the BFI accreditation which involves specialist training for our Neonatal staff to support our families on NICU.

“We are dedicated to supporting parents and carers as partners in care and to offer parental choice with feeding to support the development of a close and loving parent -baby relationship.”

This certificate is part of a national initiative run by UNICEF UK.

“We are delighted that the Neonatal Intensive Care Unit at QEH has received this award,” said UNICEF UK Baby Friendly Initiative Deputy Programme Director Anne Woods. “Our work to support breastfeeding is based on extensive and resounding evidence that breastfeeding saves lives, improves health and cuts costs in every country worldwide. Mothers at QEH have the satisfaction of knowing that their neonatal nurses are aiming to provide the highest standard of care.”


For further information, please contact Communications Team, or 01553 613216.

To download the press release click here.